How Facebook Live Selling is Changing E-commerce in the Philippines

Facebook Live selling has become increasingly popular among e-commerce businesses in the Philippines. It has allowed online sellers to showcase their products in real-time, interact with potential customers, and build a loyal following.

There are many factors that contributed to live selling’s success. Let’s see how Facebook live selling has shaped this new online shopping behavior.

How live selling became popular in the Philippines

• Growth of e-commerce in the Philippines

  The e-commerce industry in the Philippines has been growing steadily over the years. With more and more Filipinos becoming comfortable with online shopping, e-commerce businesses are exploring new ways to reach their target audience.

  Facebook Live selling has emerged as a powerful tool for businesses to connect with their customers in real-time and offer a personalized shopping experience.

• Increase in online video consumption

  Online video consumption has been on the rise in the Philippines. With the increasing availability of high-speed internet and affordable smartphones, more Filipinos are watching online videos.

  Facebook Live selling taps into this trend by providing businesses with an opportunity to showcase their products in a dynamic and engaging way.

• Advancements in technology

  With the availability of high-quality cameras, smartphones, and live streaming software, businesses can now deliver high-quality video content to their audience when doing Facebook Love selling sessions.

  This has made Facebook Live selling more accessible to businesses of all sizes.

• Personalized shopping experience

  One of the biggest advantages of Facebook Live selling is the ability to offer a personalized shopping experience to customers.

  By interacting with customers in real-time, businesses can answer questions, provide product recommendations, and offer exclusive discounts. This creates a sense of community and encourages customers to become loyal to the brand.

• Integration with e-commerce platforms

  Facebook has been working on integrating Facebook Live selling with e-commerce platforms. This will allow businesses to sell their products directly on Facebook, making it easier for customers to make a purchase.

  This integration will also provide businesses with access to a wider audience and new sales channels.

The future of live selling looks bright with LivePlug

The future of Facebook Live selling in the Philippines looks bright. With the continuous growth of e-commerce, the increasing popularity of online video consumption, advancements in technology, and the ability to offer a personalized shopping experience, Facebook Live selling is poised to become a key driver of e-commerce sales in the Philippines.

As Facebook continues to innovate and integrate its platform with e-commerce, businesses in the Philippines will have new opportunities to reach their target audience and drive sales.

And with the help of LivePlug (formerly OtterLive), you can simplify and automate the purchasing process for your audience during your Facebook live stream.

Click here to read more about LivePlug’s Live Commerce features.